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Economic and Business Management
book

Economic and Business Management

by Xiaoxia Huang, Feng Zhang
March 2022
Intermediate to advanced content levelIntermediate to advanced
294 pages
16h 47m
English
CRC Press
Content preview from Economic and Business Management

An empirical analysis of the E-commerce impact on social consumption

Guanghai Tang & Hui Zeng

School of Management, Yangtze Normal University, Chongqing, China

DOI: 10.1201/9781003203704-9

ABSTRACT: E-commerce releases the potential of social consumption and promotes the development of social consumption retail. This paper constructs a panel model for empirical research based on the relationship between E-commerce sales, express business income, mobile phone penetration rate, and social consumption retail sales of 31 provinces, municipalities, and autonomous regions in China from 2013 to 2019. The test results show that E-commerce, express business income, science and technology investment, and education investment have a significant impact ...

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Publisher Resources

ISBN: 9781000581621