An empirical analysis of the E-commerce impact on social consumption
School of Management, Yangtze Normal University, Chongqing, China
ABSTRACT: E-commerce releases the potential of social consumption and promotes the development of social consumption retail. This paper constructs a panel model for empirical research based on the relationship between E-commerce sales, express business income, mobile phone penetration rate, and social consumption retail sales of 31 provinces, municipalities, and autonomous regions in China from 2013 to 2019. The test results show that E-commerce, express business income, science and technology investment, and education investment have a significant impact ...
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