March 2022
Intermediate to advanced
294 pages
16h 47m
English
Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Taipa, Macau, China
ABSTRACT: In the era of experience economy, memorable experiences have received substantial attention in the last decade. As one of the most influential determinants attracting tourists in the destination, the studies of tourists’ experience are increasing significantly. However, the studies of online experience are still underexplored, especially incorporating the emerging phenomena of short video. Hence, this study attempts to examine ...