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Economic and Business Management
book

Economic and Business Management

by Xiaoxia Huang, Feng Zhang
March 2022
Intermediate to advanced content levelIntermediate to advanced
294 pages
16h 47m
English
CRC Press
Content preview from Economic and Business Management

The effect of video attributes on memorable short video experience and intention to visit: The case of tiktok

Xiaopeng (Bella) Bai & Fang Hong*

Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Taipa, Macau, China

DOI: 10.1201/9781003203704-23

ABSTRACT: In the era of experience economy, memorable experiences have received substantial attention in the last decade. As one of the most influential determinants attracting tourists in the destination, the studies of tourists’ experience are increasing significantly. However, the studies of online experience are still underexplored, especially incorporating the emerging phenomena of short video. Hence, this study attempts to examine ...

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Publisher Resources

ISBN: 9781000581621