The effect of video attributes on memorable short video experience and intention to visit: The case of tiktok
Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Taipa, Macau, China
ABSTRACT: In the era of experience economy, memorable experiences have received substantial attention in the last decade. As one of the most influential determinants attracting tourists in the destination, the studies of tourists’ experience are increasing significantly. However, the studies of online experience are still underexplored, especially incorporating the emerging phenomena of short video. Hence, this study attempts to examine ...
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