March 2022
Intermediate to advanced
294 pages
16h 47m
English
School of Business, Macau University of Science and Technology, Macau, China
ABSTRACT: This study examines the association between the enterprise life cycle and R&D. This paper finds that the resource base and competitive advantages allow mature firms to invest more in R&D than firms at other stages of the enterprise life cycle. We further examine the role of consumer empowerment in explaining the relation between the enterprise life cycle and R&D. Our results show that consumer empowerment moderates the association between them. These findings are robust when subjected to a series of tests. The significance of this paper has ...