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Economic and Business Management
book

Economic and Business Management

by Xiaoxia Huang, Feng Zhang
March 2022
Intermediate to advanced content levelIntermediate to advanced
294 pages
16h 47m
English
CRC Press
Content preview from Economic and Business Management

Consumer empowerment, enterprise life cycle, and R&D

Chan Lyu, Zihan Yang & Yang Huang

School of Business, Macau University of Science and Technology, Macau, China

DOI: 10.1201/9781003203704-37

ABSTRACT: This study examines the association between the enterprise life cycle and R&D. This paper finds that the resource base and competitive advantages allow mature firms to invest more in R&D than firms at other stages of the enterprise life cycle. We further examine the role of consumer empowerment in explaining the relation between the enterprise life cycle and R&D. Our results show that consumer empowerment moderates the association between them. These findings are robust when subjected to a series of tests. The significance of this paper has ...

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Publisher Resources

ISBN: 9781000581621