Research on the development of rural credit bank's e-commerce platform in China

Baolin Ma & Yihan Wang

Inner Mongolia University of Finance and Economics, Hohhot, China

Dongxue Zhao

Inner Mongolia University of Science & Technology, Baotou, China

Kexin Ma

Hohhot Vocational College, Hohhot, China

DOI: 10.1201/9781003203704-39

ABSTRACT: With the rapid development of internet finance, major commercial banks have adapted to market trends and started internet finance business. One of the representative businesses is to establish online e-commerce platforms. The rural credit banks that mainly serve “agriculture, rural areas, and farmers” and small enterprises have established WeChat banks, community banks, online banks, and e-commerce platforms. ...

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