March 2022
Intermediate to advanced
294 pages
16h 47m
English
School of Business and Tourism, Sichuan Agricultural University, Chengdu, People’s Republic of China
ABSTRACT: This paper takes Sichuan consumers who have bought commodities in Tmall global after 2018 as the research object and takes Blockchain Technology and online shopping as the research background From the perspective of supply chain information integration, this paper analyzed the perceived value of consumers under Blockchain Technology and established a structural equation model to explore the relationship among perceived value, consumer trust and purchase intention.