The impact of consumer perceived value on purchase intention under Blockchain Technology
School of Business and Tourism, Sichuan Agricultural University, Chengdu, People’s Republic of China
ABSTRACT: This paper takes Sichuan consumers who have bought commodities in Tmall global after 2018 as the research object and takes Blockchain Technology and online shopping as the research background From the perspective of supply chain information integration, this paper analyzed the perceived value of consumers under Blockchain Technology and established a structural equation model to explore the relationship among perceived value, consumer trust and purchase intention.
1 Introduction ...
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