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Economic and Business Management
book

Economic and Business Management

by Xiaoxia Huang, Feng Zhang
March 2022
Intermediate to advanced content levelIntermediate to advanced
294 pages
16h 47m
English
CRC Press
Content preview from Economic and Business Management

The impact of consumer perceived value on purchase intention under Blockchain Technology

Dejuan Fu, Chong Wang & Yiwen Deng

School of Business and Tourism, Sichuan Agricultural University, Chengdu, People’s Republic of China

DOI: 10.1201/9781003203704-40

ABSTRACT: This paper takes Sichuan consumers who have bought commodities in Tmall global after 2018 as the research object and takes Blockchain Technology and online shopping as the research background From the perspective of supply chain information integration, this paper analyzed the perceived value of consumers under Blockchain Technology and established a structural equation model to explore the relationship among perceived value, consumer trust and purchase intention.

1 Introduction ...

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Publisher Resources

ISBN: 9781000581621