The success of salesforce.com: From the perspective of social capital
Asia University, Taiwan, China
ABSTRACT: The rapid development of customer relationship management (CRM) is an important topic today. It is of great theoretical and practical significance to study the factors behind the success of its leading enterprises in CRM industry. Based on the three-dimension of social capital, this article adopts the method of case study to try to understand how Salesforce, a famous CRM company in the United States, integrates internal and external resources, to maintain rapid development speed and gain competitive advantages in the fast-changing international economic environment.
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