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Edge Strategy by Dan McKone, Alan Lewis

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INDEX

activating an edge strategy

executing plan, 178179

observing and refining operation, 179180

airline industry

comfort upselling, 7778

concept of “customer journey” and, 34

decision to charge for checked bags, 9293

economic pressures in 2008, 9192

results of its edge strategies, 9495

unbundling strategy, 30

Air Products & Chemicals, 111112

Amazon Web Services (AWS), 5961

Apple

App Store strategy, 27

criteria fulfilled by outside product edges, 26

customer centricity and, 21

knowledge upselling, 8384

patterns in outside product edges, 28

product edges in iPod story, 2425

product edges in iTunes story, 2526

Asbury Automotive Group, 81

auto industry

peace-of-mind upselling, 8082

product attributes upselling, 6566

Becraft, Steve, ...

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