PREFACE
An Alternative Path to Growth
During many years analyzing and advising hundreds of companies, we have observed a simple but distinct pattern in the fabric of corporate strategy. Our research demonstrates that this recurring theme exists in all sixty-two industries in the Standard & Poor’s (S&P) index. We have witnessed this phenomenon in large companies and small, worldwide, and over time. The familiar aspect of the pattern is that the best prospects for driving profits tend to leverage resources and capabilities that your organization already knows. The less intuitive aspect is that the best leverage often exists at the “edge” of your business model.
Our business focuses on improving other businesses. As a result, we see companies striving, ...
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