University at Albany, State University of New York
Know Thy Market: For whom are you creating value? How will you increase the beneficiaries served or the amount they purchase?
Target Market = ________________________________________
Client Profile = ________________________________________
Relationships = ________________________________________
Current Offerings = _____________________________________
What will distinguish yours from competing offerings? For instance, will you offer specialized or niche products and services, or locate where competitors ignore?
Unique Product/Service Features = _________________________ ...