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Educating Social Entrepreneurs, Volume II by Maria Aggestam, Paul Miesing

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CHAPTER 29

Communicating for Funding

Marie Löwegren

Lund University

Introduction

In this exercise, you will plan, develop, and discuss how to communicate with different individuals in or outside of organizations with the purpose to secure funding for social enterprises. Social entrepreneurs often raise funds from different kinds of stakeholders like the municipality, private donors, organizations, companies, people in general, and so on. You will, in teams, analyze your target group of individuals/organization, plan your communication strategy, discuss and refine it, and (if possible) implement and evaluate it.

The exercise covers a set of dimensions:

Communication. In communicating, you need to consider that different stakeholders/audiences ...

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