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Educational Technology: by Jagdeesh Chaudhary, R. P. Pathak

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13

Mass Media Approach

The utilization of Mass Media Approach is vital importance for achieving the goal of education for all. In rapidly increasing availability of new, improved channels of communication has contributed to a coordinated spurt in effort to tap a harness the vast potential of media in promoting the goal of Education for all. In a country such as India-so-replete with challenging regional cultural and linguistic diversities the role of Media as an immensely powerful tool which can be used to penetrate cultural and attitudinal barriers and reach communities in the shortest possible time acquires a significance that is doubly important. At present, All India Radio (AIR) covers 93 percent of population, and virtually the entire rural ...

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