Chapter 4

How Does Targeted Advertising Strategy Work?

This chapter provides a detailed description of the targeted advertising strategy and further explains when this strategy should be adopted and how it should be implemented. Specifically, it answers the following questions:

What core business value a company should have if the targeted advertising strategy is adopted?

What expectation the consumers should have from the company if the targeted advertising strategy is adopted?

What consumer insights should be generated from research to implement the targeted advertising strategy?

How should a targeted advertising message be created?

When Is Targeted Strategy Needed?

Proposition of Your Business Value

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