How Does Targeted Advertising Strategy Work?
This chapter provides a detailed description of the targeted advertising strategy and further explains when this strategy should be adopted and how it should be implemented. Specifically, it answers the following questions:
• What core business value a company should have if the targeted advertising strategy is adopted?
• What expectation the consumers should have from the company if the targeted advertising strategy is adopted?
• What consumer insights should be generated from research to implement the targeted advertising strategy?
• How should a targeted advertising message be created?
When Is Targeted Strategy Needed?
Proposition of Your Business Value
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