Chapter 5

How Does Individualized Advertising Strategy Work?

This chapter provides a detailed description of the individualized advertising strategy and further explains when this strategy should be adopted and how it should be implemented. Specifically, it answers the following questions:

What core business values a company should have if the individualized advertising strategy is adopted?

What expectation the consumers should have from the company if the individualized advertising strategy is adopted?

What consumer insights should be generated from research to implement the individualized advertising strategy?

How should an individualized advertising message be created?

When Is Individualized Strategy Needed?

Proposition of Your Business ...

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