Chapter 8

How to Integrate Different Advertising Strategies Together

This last chapter summarizes the main arguments presented in the earlier chapters. It also concludes on how the three types of advertising strategies can be integrated together. Specifically, it answers the following questions:

What are the good and bad of standardized advertising?

What are the good and bad of targeted advertising?

What are the good and bad of individualized advertising?

What is the key element shared by all three types of advertising strategies?

How to integrate the three types of advertising strategies together?

Good and Bad of Different Strategies

Standardized Strategy

This last chapter is about some concluding thoughts. I have laid out conceptual ...

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