Why network?

The term ‘networking’ has received a lot of bad press in the past and many people cringe when the term is used. However, as it is a key tool in helping you to achieve success in your professional and personal life, it’s worth quashing these negative myths and firmly establishing why networking is so important that you should embrace all the benefits it can offer.

Six myths of networking

Myth 1: ‘Networking is manipulative.’

Networking in this book is fundamentally defined as not a personal but a relationship activity. It means reaching out and connecting to others. Brilliant networkers know that in order to grow their networks they need to ...

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