Beyond short-term tactical goals, if you have a deeper vision that is aligned to your goals you will have a powerful tool to become a brilliant networker. People are drawn to others who have a clear mission, purpose or vision. Often this is translated into a passion or a cause that is bigger than themselves. It is this ‘cause’ that engages people and captivates them.
In business we have seen over the past decade a rise in ‘cause-related marketing’. This is when a business markets itself through the idea that by buying its product you can also benefit a charity or a worthy cause: for example, shop at Tesco and we will buy computers for your child’s ...
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