Follow-up

So you have met the person and have the business card, now what? One of the most common mistakes of networkers is to go along to events and collect business cards that now gather dust. You come upon them weeks later and cannot even remember the person who gave it to you or why you would have it. Rather than throw it away you keep it, in case it is important, while more cards add to the pile.

Does the above sound familiar?

The art of follow-up

Immediately after the event at which you have received the business card, or when you reach home, take a few moments to record the following on the back of the card:

  • Where you met the person and when. ...

Get Effective Business Networking now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.