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Effective Copywriting by Smashing Magazine

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Five Copywriting Errors That Can Ruin A Company’s Website

By Brad Shorr

No matter how brilliant a website's design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit all the right notes, its content must be just as well crafted as its design and programming. However, as you might imagine, there are many ways to go wrong with content in a Web development project.

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The errors discussed in this chapter have the potential to undo a website and ...

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