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Effective Copywriting by Smashing Magazine

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How Content Creators Benefit From The New SEO

By Brad Shorr

Due to big changes in the SEO landscape, designers, photographers, videographers and writers have new opportunities to build their reputation, expand brand awareness and generate more leads. This chapter describes five important developments that content creators should be aware of, and then we’ll outline several ways to capitalize on them.

Five SEO Developments That Favor Content Producers

Thanks to self-publishing and social networks, the world is drowning in content. Google’s response: make it easy for searchers to drill down to exactly what they are looking for. Today, we can perform a search and look at the results all together in one big chunk, or we can carve off just a piece. We ...

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