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Part I: Where Are We Now?
Chapter 1: In the Beginning
Part II: Where Do We Want to Be?
Chapter 2: Planning to Get There
Chapter 3: Understanding the Business
Chapter 4: Understanding the Risks
Part III: How Do We Get There?
Chapter 5: Finding the Money
Chapter 6: Is This the Right Idea?
Part IV: How Do We Know That We’ve Arrived?
Chapter 7: Measuring Business Performance
Chapter 8: Analyzing Business Performance
Part V: Where to Next?
Chapter 9: Are We Creating Value for Owners?
Chapter 10: Business Mergers and Valuation