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Effective Financial Management by Geoff Turner

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Preface

In a fast-changing world, brimming with social and economic uncertainty, financial information plays a vital role in the life of an organization and does so with two sets of eyes. One set looks back to see what has happened. This is the accounting function, which is simply about the recording of events and the production of the financial reports that satisfy the stewardship responsibility of management. The other set looks forward to determine the most appropriate strategic direction for an organization, guiding managerial actions, motivating behavior, and creating and supporting the cultural values necessary to achieve an organization’s strategic objectives.

My book is all about the second set of eyes, which are the lenses of financial ...

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