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Effective Financial Management by Geoff Turner

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Part II

Where Do We Want to Be?

What happened after Sunday lunch? Well having been plied with a succulent meal, some excellent red wine, and lots of heartfelt compliments, Keith, a qualified accountant and longtime company secretary of a manufacturing company, was persuaded to be part of Pearl’s new venture. As someone who was now semiretired, he wasn’t looking for an executive’s salary and benefits package, preferring to settle for a small salary and a share in the business, for which he would make an agreed-upon cash contribution. For Pearl, that was two birds with one stone; she not only got some useful and reliable support for her venture in areas where she really needed it but also got a contribution to the initial investment. No wonder ...

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