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Effective Financial Management by Geoff Turner

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Epilogue

The economic realities of the last few years since 2007 have brought into focus the importance of our ability to adapt quickly to change. Unfortunately, most of the change we have seen has been to adopt a short-term survival mode—one in which cost-cutting measures have priority over long-term planning. This reflects 20th-century management at its worst, showing little or no acceptance of ideas, concepts, and thinking that might be used to improve practice in the quest for a sustainable competitive advantage. In the face of economic disruption many of us are quite obviously not prepared to refine our beliefs about how things could be better done.

Unfortunately, experience shows us that refining beliefs is not quite as easy as it sounds. ...

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