Skip to Main Content
Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups
book

Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups

by Jeffrey David Stauch
December 2011
Intermediate to advanced content levelIntermediate to advanced
265 pages
7h 12m
English
Apress
Content preview from Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups

images

The Gift CycleSetting the Foundation

A fundraising shop does not just ceaselessly ask people for money. There is a lot of strategy behind crafting a message, coming up with an annual plan, and so on. It isn’t rocket science, but it’s important to know that a lot of thought has gone into those appeals you get in the mail, or those phone calls you get between 5 p.m. and 9 p.m. local time.1 They were timed that way on purpose. Your efforts must be just as well planned. While annual planning and strategizing are not the primary focus of this chapter (we’ll cover these topics at great length in Chapter 6), they’ll give you a backdrop for thinking ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Online Advertising Playbook: Proven Strategies and Tested Tactics from The Advertising Research Foundation

The Online Advertising Playbook: Proven Strategies and Tested Tactics from The Advertising Research Foundation

Joseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci

Publisher Resources

ISBN: 9781430239000Purchase book