December 2011
Intermediate to advanced
265 pages
7h 12m
English

I know what you’re thinking: why are you talking about the stewardship of giving before you talk about the “ask,” the solicitation? You haven’t even gotten into the nitty-gritty of the face-to-face gift conversation, so why are you skipping ahead to saying thanks? Isn’t it a bit presumptuous to be doing the victory dance before the victory?
I put this section ahead on purpose, because it’s easier for an organization with a million things to do to overlook the importance of thoughtful stewardship than it is to overlook the importance of asking for money.
I also want to talk about stewardship first ...