Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups

Index

2008 financial collapse, trends in major gifts since, 191–192

A

administrative staff, 39–47

donor relations team, thanking donors and throwing parties, 43–45

logistics, mailing, technology, and printing, 42–43

recordkeeping and reporting, 40–41

researchers, 45–47

advertising, 47

alternative funding sources, 243–244

annual fund officer, 38, 52

annual fund teams, 37–39

annual planning, 23. See also planning

asking, for money, 149–170

avoiding questions, 163

avoiding upspeak, 161

avoiding weirdness or uncertainty, 162–163

discomfort, 151–155

importance of being nervous, 153

question of style, 154–155

fast-forwarding conversations from assessment ...