Effective Platform Product Management

Chapter 7: Creating a Platform Operating Model

In the last chapter, we looked at executing a launch strategy and the different elements of launching a platform. The trickiest part about launching a platform is to solve the sequence on how the platform is launched between producers and consumers. The onboarding of producers and consumers must be planned based on the growth strategy of the platform to create a strong network effect, such as onboarding renowned producers first or offering free trial periods to consumers to attract more of them to the platform. In the previous chapter, we also explored the overarching marketing plan that should be used for launch and beyond. We also discussed the factors that must be considered for the timing of ...