⏐150 Effective Screen Reading
mode. Because he is unable to prioritize, every task is both impor-
tant and urgent.
Take a look at your worktable. Do you see any “garbage?”
In Figure 4.2, take a look at the time (8:20), which is a reflection of
the position of the mouth. Notice there are two briefcases. What do
you think is the purpose of the second briefcase? Maybe at the end
of the day, he will take unread papers and other unfinished work
home with him. Do you think he enjoys his working life? Possibly for
him, burnout is waiting around the corner.
The picture of “waste management” may seem ridiculous and funny,
at least at first glance. In the end, the principles depicted may prove
to be very costly for the company. If the person in the picture is, for
example, in charge of sales and thus dealing with customers, think
about these questions:
• Would his decisions/offers have been better if he had had the
time to read all the material related to the customer request
• Would the company have made more money if his decisions
and offers had been based on all the available information
about the competitive situation, market analysis, price levels,
product qualities, economic indicators, etc.?
A-, B-, C-, and T
One of the most efficient ways to manage the incoming flow of
printed or electronic mail is to apply ABCT² analysis. This tech-
nique divides your mail and other tasks into four categories based
on the criteria important-urgent. All mail is classified either impor-
tant or not important, urgent or not urgent, from the business point
of view. You need to consider if the task in question is important
and urgent and whether its execution will lead to some kind of
benefit for the company. This method will help you place your
printed or electronic mail into four main categories: A, B, C, and T².
The overall goal is to maximize the time spent on tasks in the top
two quadrants and minimize the time spent on tasks in the bottom
two quadrants. Figure 4.3 simplifies this division.