Chapter 1: Social media and types with their current applications in public health and healthcare
Tung Sung Tseng, and Gabrielle Gonzalez
Behavioral and Community Health Sciences, School of Public Health, Louisiana State University Health Sciences, New Orleans, LA, United States
Abstract
Social media has become one of the most important approaches for recruitment or intervention, increasing awareness and knowledge of health issues, and influencing attitudes toward health behavior change. In this chapter, the authors summarize the application of social media research in public health, identify common intervention approaches, discuss the roles of social media and its various forms, and address relevant principles of using social media. ...
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