Book description
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later? approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media.
FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry.
Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
Table of contents
- Cover
- Halftitle
- Title
- Copyright
- Contents
- Preface
- About the Web Site
- Acknowledgments
- 1. Tuning in to Electronic Media
- 2. Radio
- 3. Television
- 4. Cable, Satellite, and Other Delivery Systems
- 5. The Internet
- 6. Programming
- 7. Advertising
- 8. Audience Measurement
- 9. Business and Ownership
- 10. Operating, Producing, and Distribution
- 11. The Feature Film and Videogame Industries
- 12. Regulation, Legal Issues, and Ethics
- 13. Media Effects
- 14. Personal/Social Media: The Future
- References
- Index
Product information
- Title: Electronic Media, 2nd Edition
- Author(s):
- Release date: March 2013
- Publisher(s): Focal Press
- ISBN: 9781136030413
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