Business and Ownership 9

Norman J. Medoff and Gregory Pitts

Contents

See It Then
Finding a Business Plan that Worked
Business Models
The Telegraph Model
The Telephone Model
The Per-set Tax Model
The Voluntary Audience Contribution Model
The Government Subsidy or Ownership Model
The Toll Broadcasting Model
The Sponsorship Model
The Spot Advertising Model
The Subscription Model
The Broadcast Star Model
Ownership by Broadcast Networks
The Report on Chain Broadcasting
Network Ownership Since 1945
See It Now
Ownership of Broadcast Stations
Owner Qualifications
Competing for a License
Construction Permits
Keeping the License
Finances
Renewing the License
Owning Versus Operating
Duopoly Ownership
The Little-Three Broadcast Networks
Reverse Compensation ...

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