Index

A

ABC, 54, 182183, 233

Account executive, 79

Action for Children’s Television, 48

Action hero, 220

Activision, 222

Ad auctions, 173

Advanced Television Systems Committee

ATSC A/53, 52

definition of, 53

Adventures of Ozzie and Harriet, The, 111, 111f

Advertisements

printed, 130, 132f

radio, 27f, 28f, 30f

television, 41f

Advertisers, 138, 170

Advertising

advantages of, 154

airtime buying and selling, 169171

bartering of, 170

brand image created through, 137

business perspective of, 137

cable television. See Cable television, advertising on

children and, 153, 154

consumer perspective of, 137

cooperative, 170

criticisms of, 152153

daily exposure to, 153

deceptive, 241242

definition of, 130

disadvantages of, 154

electronic media considerations, ...

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