Index
A
Account executive, 79
Action for Children’s Television, 48
Action hero, 220
Activision, 222
Ad auctions, 173
Advanced Television Systems Committee
Adventures of Ozzie and Harriet, The, 111, 111f
Advertisements
Advertising
advantages of, 154
airtime buying and selling, 169–171
bartering of, 170
brand image created through, 137
business perspective of, 137
cable television. See Cable television, advertising on
consumer perspective of, 137
cooperative, 170
daily exposure to, 153
definition of, 130
disadvantages of, 154
electronic media considerations, ...
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