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Electronic Media Management, Revised, 5th Edition by Michael F Starr, Peter Pringle

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Appendix BExcerpt from Membership Drive Producer’s Manual

WWOZ 2003 SPRING DRIVE Membership Levels:

image

Source: WWOZ-FM, New Orleans. Used with Permission.

On-Air Checklist for WWOZ Fund Drives

Plan ahead: Immediately following a break, plan the next one. Don’t ramble on and have listeners tune out.

A.  Key Point: What are the reasons for asking for money?

B.  Break Length: How long will the break be? Don’t go over 7 minutes, preferably shorter. Spread information over your show.

C.  Business: What business needs tending to? Goals, matching pledges, signing-up new donors, accurate recording of information on forms, etc.

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