Appendix BExcerpt from Membership Drive Producer’s Manual
Source: WWOZ-FM, New Orleans. Used with Permission.
On-Air Checklist for WWOZ Fund Drives
Plan ahead: Immediately following a break, plan the next one. Don’t ramble on and have listeners tune out.
A. Key Point: What are the reasons for asking for money?
B. Break Length: How long will the break be? Don’t go over 7 minutes, preferably shorter. Spread information over your show.
C. Business: What business needs tending to? Goals, matching pledges, signing-up new donors, accurate recording of information on forms, etc.
Wear Headphones: Watch ...