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Electronic Media Management, Revised, 5th Edition
book

Electronic Media Management, Revised, 5th Edition

by Peter Pringle, Michael F Starr
June 2013
Intermediate to advanced content levelIntermediate to advanced
432 pages
12h 59m
English
Routledge
Content preview from Electronic Media Management, Revised, 5th Edition

Appendix BExcerpt from Membership Drive Producer’s Manual

WWOZ 2003 SPRING DRIVE Membership Levels:

image

Source: WWOZ-FM, New Orleans. Used with Permission.

On-Air Checklist for WWOZ Fund Drives

Plan ahead: Immediately following a break, plan the next one. Don’t ramble on and have listeners tune out.

A.  Key Point: What are the reasons for asking for money?

B.  Break Length: How long will the break be? Don’t go over 7 minutes, preferably shorter. Spread information over your show.

C.  Business: What business needs tending to? Goals, matching pledges, signing-up new donors, accurate recording of information on forms, etc.

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Publisher Resources

ISBN: 9780240808727