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Electronic Media Management, Revised, 5th Edition by Michael F Starr, Peter Pringle

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3 Human Resource Management

This chapter looks at the management of human resources and examines

•  the chief functions of human resource management

•  the management of unionized workers

•  selected laws and regulations governing the recruitment, hiring, and treatment of employees

Broadcast stations in the same market, with comparable facilities and staffs of similar size, often achieve different levels of success. Some attain their objectives regularly, while others fare poorly. Why?

The reasons may be complex. Often, however, the difference may be traced to the way in which each station manages its personnel. The station that attracts qualified employees, compensates them fairly, recognizes and responds to their individual needs, and provides ...

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