Electronic Media Management, Revised, 5th Edition

8 Managing the Cable Television System

This chapter considers cable TV management by examining

•  franchising and refranchising procedures

•  managerial functions and responsibilities, with special attention to programming, economics, marketing and promotion

•  revenue enhancement, and the role of digital products and services

•  the regulatory environment in which cable systems operate

While Guglielmo Marconi was working toward his dream of a telegraph system without wires, he would have laughed at the irony that, less than a century later, telecommunications with wires would again be all the rage. To Marconi and other electrical tinkerers of the early twentieth century, it was a great goal to one day be able to send messages over long distances ...