This chapter considers cable TV management by examining
• franchising and refranchising procedures
• managerial functions and responsibilities, with special attention to programming, economics, marketing and promotion
• revenue enhancement, and the role of digital products and services
• the regulatory environment in which cable systems operate
While Guglielmo Marconi was working toward his dream of a telegraph system without wires, he would have laughed at the irony that, less than a century later, telecommunications with wires would again be all the rage. To Marconi and other electrical tinkerers of the early twentieth century, it was a great goal to one day be able to send messages over long distances ...