June 2013
Intermediate to advanced
432 pages
12h 59m
English
Adult Acoustic Alternative (AAA), 316, 323
Advertising, 198–200, 213–214, 217, 275
billboards, 196, 199–200, 216–217
roaming, 217
broadcast, 200
cable television, 260
cooperative (co-op), 149–150, 156, 186
direct-mail, 214
frequency, 169
magazines, 199
newspapers, 198
plan
political, sample checklist, 238
reach, 169
reasons, 168
schedule, 169
space, sale of classified, 185
station’s logo incorporated into, 201
third-party issue, ...