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Electronic Media Management, Revised, 5th Edition
book

Electronic Media Management, Revised, 5th Edition

by Peter Pringle, Michael F Starr
June 2013
Intermediate to advanced content levelIntermediate to advanced
432 pages
12h 59m
English
Routledge
Content preview from Electronic Media Management, Revised, 5th Edition

Index

Accounting, 3349

planning financial records, 3343

preparing financial statements, 4349

Adult Acoustic Alternative (AAA), 316, 323

Advertisers, 25, 102, 148149

sale of time to, 15, 272

Advertising, 198200, 213214, 217, 275

billboards, 196, 199200, 216217

roaming, 217

broadcast, 200

cable television, 260

cooperative (co-op), 149150, 156, 186

deceptive, 224225

direct-mail, 214

frequency, 169

magazines, 199

newspapers, 198

per-inquiry, 156, 186

plan

rotation, 169

horizontal, 169170

vertical, 170

spectrum, 169

political, sample checklist, 238

reach, 169

reasons, 168

schedule, 169

blinking, 170

effectiveness, 169

saturation, 169

spot, 169

space, sale of classified, 185

station’s logo incorporated into, 201

third-party issue, ...

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Publisher Resources

ISBN: 9780240808727