Riddle me this: In a social network, what's as important as making friends? Yes, you got itcreating content!
I hope I don't have to rely on the old bookish saying that in the information age content is king. If you use the Internet to look up information about your washing machine, read an online manual, and when all else fails, send an email to the service department, you know the importance of content.
You can have the entire population of the world on your social network, but if they don't generate content, they aren't helping the cause. Interaction is an important aspect of a social network. When you sign up for public speaking, you don't go up on stage, shake hands, and just make friends.
As an administrator, ...