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Email Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level by Ali Sales, Chris Baggott

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It All Starts with Email Address Acquisition . . .

Without getting your constituents to supply their email addresses, you won’t be able to market to them via email. Thus, we’ll spend a lot of time on “how” you can collect email addresses. Our tactics are broken into three sections: online registration, offline or location registration, and Business-to-Business/networking/real world registration.

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