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Email Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level by Ali Sales, Chris Baggott

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Methodology

Between June 13 and 21, 2006, RetailEmail.Blogspot signed up for the email newsletters of 101 of the top online retailers. The retailers included in the study were among the online retailers with the highest online sales as identified by Internet Retailer magazine.

We excluded retailers that required too much personal information. For instance, eBay required a credit card number to create an account through which you could sign up for a newsletter.

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