In order to curb spamming, country-specific legal measures have been enacted across the globe. While legal compliance varies by country, audience (Business-to-Business or Business-to-Consumer) and purpose of communication, the best policy is to ensure explicit opt-in is in place before you send email. Below, you’ll find summaries of relevant country or region-specific spam laws for your email communications.
Note: We recommend that you contact your own legal counsel to best interpret how these laws may apply to your organization.
United States CAN-SPAM Act, Enacted: January 1, 2004
All commercial messages must include a functioning unsubscribe mechanism.
All unsubscribe requests must be honored within 10 days of initial request.
All commercial messages must include the physical mailing address of the sender.
Unsolicited commercial messages must include a notice of advertisement in the body of the email.
Criminal charges included for fraudulent sender or deceptive subject lines.
European Union E-Privacy Directive, Enacted: December 11, 2003
No direct emails are allowed which “conceal or disguise the identity of the sender and which do not include a valid address to which recipients can send a request to cease such messages.”
No marketing emails to natural persons (e.g., consumers) “unless the prior consent of the addressee has been obtained (opt-in system).” An exception is where the email address was obtained ...