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Email Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level by Ali Sales, Chris Baggott

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Deliverability Factor: Accreditation

According to the Email Sender and Provider Coalition (ESPC), accreditation consists of third party whitelist programs that certify that mail from certain senders has gone through a rigorous review process and has been “certified” as safe for delivery.

ISPs use accreditation programs to supplement their internal data in making decisions about whether or not to deliver a message. Depending on the accreditation service employed, subscribers can see icons in their inbox denoting this certification or ISPs use specific whitelists to override their typical filters. Common sender accreditation providers include:

GoodmailTM

http://www.goodmailsystems.com

The Goodmail CertifiedEmail service offers legitimate, accredited senders the opportunity to ensure that their messages are reliably delivered and presented to consumers as authentic and safe to open. The CertifiedEmail service is available to senders who qualify with an excellent deliverability history at a per-message fee calculated based on volume.

In addition to CertifiedEmail bypassing content and volume filters to be delivered to the inbox, these emails also arrive with images displayed and links activated at ISPs that block images and disable links by default. David Atlas, vice president of Marketing at Goodmail Systems explains this advantage of CertifiedEmail as “the difference between seeing a TV advertisement with and without the picture.” Preliminary case studies showing Goodmail Certified ...

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