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Embedding Analytics for Growth: Creating a Data-Driven Culture

Video Description

More and more organizations are investing resources to ramp up their efforts to use big data and analytics to drive growth. Yet many companies feel they haven’t realized the full potential of their analytic capabilities, and feel frustrated that they aren’t doing more, faster. The problem may lie in the failure to change the organizational culture, says MIT’s Michael Schrage. Using big data and analytics to solve problems and make better decisions requires new behaviors across all the business functions in an organization. People may need to share and collaborate more; functions may need to set up different or complementary business processes; managers and executives may need to make sure incentives are realigned around using analytics to promote innovation and growth. In this interactive Harvard Business Review webinar, Schrage leads a discussion focused on the way leading companies are creating an analytical culture to drive competitive advantage and a real impact to the bottom line.