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Emergent by Stephen Scott Johnson

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Appendix

Engagement Toolbox

The following table summarises the Catalyst Activity Matrix. This matrix (or movement blueprint) is not meant to line up specifically with the core elements of the CATALYST Engagement System (refer to chapter 9). Rather, the elements provide an overarching governance for the system and are designed as thought-starters or ‘prompts’ to aid the cycle of connection, initiation and transference. As your organisation constantly focuses on the core elements of positioning, performance and partnership, the ripple behind your brand and business is continuously building support and inspiring action. This means your organisation will flow through various points on the activity matrix as it evolves.

CATALYST Activity Matrix

CATALYSE

7. AMPLIFY

Make stories and actions publishable, visible, searchable

8. BECOME GO-TO SOURCE

Hub for information and inspiration

9. CREATE GROUNDSWELL

Share with peers and community

MOBILISE

4. OUTREACH

Sequence of low- & high- involvement ASKs

5. LEVEL UP

Inspire self-ownership and advocacy

6. DEEPEN INVOLVEMENT

Co-create and innovate

ENERGISE

1. ESTABLISH LEADERSHIP

Create awareness of a universal value

2. SHOW EXAMPLES OF ‘NORMING’

Show what to do and how to do it

3. RECRUIT

Initiate first followers

  CONNECTION ➪ INITIATION ➪ TRANSFERENCE ➪

You can use the following template to plan out your communications strategy as you co-create ripples that sustain your brand and business, while always remembering the ‘big goal’ ...

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