THE LEGEND OF THE PHOENIX IS a tale about a mythical, sacred firebird that is said to have a 500- to 1000-year life cycle. According to legend, at the end of its life the phoenix builds a funeral pyre, which it then ignites. Both pyre and bird burn fiercely and are reduced to ashes — from which a young phoenix emerges, reborn anew to live again. The phoenix is destined to live as long as its old self and its ability to be reborn from its own ashes implies that it is immortal.

Our modern, technological world is in a constant state of change, reinvention and transformation. People, organisations and brands are continually challenged to adjust, modify and reinvent in order to remain relevant in the face of unceasing innovation that affects us personally and professionally on a daily basis. And this transformation can be derived from either thoughtful and meaningful consideration, or kneejerk reaction.

We all want to be reborn from our ashes and live a purposeful, engaged life, but how are we to transform and sustain conscious innovation and emergence? Out of the shadows a new story of abundance and nurture is rising — a catalyst for lovingly serving and shaping conscious action and innovation for the sake of all mankind. It is ancient in origin, sacred and powerful. Like the rebirth and transformation of the phoenix, it is a fire that cannot be quenched.

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