Emerging Business Online: Global Markets and the Power of B2B Internet Marketing

Introduction

We live in an age of information overload, significantly facilitated by the Internet. Anyone from almost anywhere can send, access, and post information across the globe in a matter of seconds. As applications and technologies continue to evolve, our ability to leverage the Internet will continue to impact the way we work and live.

The ubiquity of media connectivity also generates understandable worries about losing the benefits of face-to-face collaboration and “the human touch.” Without question, people will continue to gather and meet for business, social, and family reasons. This is in our cultural and biological DNA and will never change. Millions of people around our world dismissed aspects of email, social media, or even ...