Improving the consumer/packaging interface: smart packaging for enhanced convenience, functionality and communication
P. Butler, Packaging Materials & Technologies, USA
Consumer packaging has remained unchanged for decades but today is being challenged to do more. From consumers there is an increasing demand for packaging to be a helpful assistant, not a hindrance, in support of busy lifestyles by improving aspects of convenience and functionality and at the same time demonstrating positive environmental credentials. From brand owners packaging is being asked to help a brand stand out from the crowd, differentiating it in a sea of look-alikes, and underscoring the brand promise in new and novel ways. Smart packaging opportunities ...