December 2024
Beginner to intermediate
544 pages
18h 5m
English
book
Emerging Threats and Countermeasures in Cybersecurity
by Gulshan Shrivastava, Rudra Pratap Ojha, Shashank Awasthi, Kavita Sharma, Himani Bansal
Content preview from Emerging Threats and Countermeasures in Cybersecurity
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14Revolutionizing SEO: Exploring the Synergy of Blockchain Technology and Search Ecosystems
Bharti Aggarwal1*, Dinesh Rai1 and Naresh Kumar2
1School of Engineering and Technology, Sushant University, Gurugram, India
2Maharaja Surajmal Institute of Technology, Janakpuri, New Delhi, India
Abstract
This literature review investigates the integration of blockchain technology into Search Engine Optimization (SEO) and explores the potential transformation it can bring to the SEO landscape. As a critical component of online visibility and digital marketing, SEO encounters challenges related to trust, transparency, and security within the search ecosystem. Blockchain, characterized by its inherent security, permanence, transparency, and decentralization, presents a promising solution to address these challenges. The review delves into the intersection of blockchain and SEO examining the potential of blockchain to revolutionize search ecosystems. By synthesizing existing research, analyzing case studies, and discussing future trends, this literature review provides a comprehensive overview of the emerging blockchain-enabled search ecosystem for SEO. The primary goal is to offer insights into how the amalgamation of blockchain and search ecosystems may redefine the way digital information is accessed, verified, and optimized. Ultimately, this can potentially shape the future of online discoverability and engagement.
Keywords: Blockchain, SEO, ecosystem, blockchain integration