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Emotional Design Elements by Smashing Magazine

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The Personality Layer

By Simon Schmid

“Oh hai Smashing Magazine!” That's one of the dozen ways that Flickr welcomes its users upon signing in every time. It's an easily overlooked detail, one that the service would work without flawlessly. Yet this detail is a big part of Flickr's particular design character that would be missed if it wasn't there.

Flickr says hi to its users.This is how Flickr271 greets its users, changing the language upon every sign-in.

These easily overlooked details are the ones that I'm particularly interested in because of the reaction they are capable of causing in users. These details trigger an emotional response, and if used purposefully and fittingly, ...

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