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Emotional Design Elements by Smashing Magazine

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Give Your Website Soul With Emotionally Intelligent Interactions

By Chuck Longanecker

What is it that makes us loyal fans of the websites and apps we love? When we sat down to answer this question for ourselves, we found that the websites and apps we truly love have one thing in common: soul. They're humanized. They have emotional intelligence designed into the user experience. And this emotional intelligence is crafted through thoughtful interaction design and feedback mechanisms built into the website.

These elements give the website or app personality and earn a spot in our hearts. In our opinion, it's not going too far to say that giving your website or app soul is the key to earning loyal fans. In this article, we’ll look at some of the best ...

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