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Emotional Design Elements by Smashing Magazine

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Adding A Personal Touch To Your Web Design

By Sabina Idler

The Web is technical by nature. Different scripts and pieces of code are linked together through hyperlinks, forming an endless net of interwoven, encrypted information—data that is accessible only through technical interfaces, such as Web browsers, or applications. Yet, Web professionals have made it their calling to tame the “wild” Web and turn it into an accessible, user-friendly and, most of all, personal medium.

Personality will set your brand apart from competitors and help you connect with a passionate audience.

Aaron Walter1

Designers can do plenty of things to counteract the technical appearance of the Web. One very effective way is simply to make it look less technical, by using ...

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